Monday, May 8, 2017

Next New

Hello, everyone. Today, I want to discuss a "new media" that doesn't exist.

I introduced the idea, which is professional Wikipedia, in my previous blog post, "blog vs wiki", and I want to explore more this idea today.

I think that it is helpful to create a "Medical Wikipedia," which allows only a certain professionals to post there. For example, only doctors, actual patients,  and professional researchers can share their experience, study and knowledge in the medical field. There are six categories on this website, which are diseases, symptoms, treatments, doctors, researches (studies), and hospitals, to search a specific content. If you want to find a disease that you might get, you can type symptoms and will see a potential disease. If you want to see the best treatment for the disease, the "Medical Wikipedia" shows you some recommended treatments, hospitals, and doctors. After you recover, you can share your experience on the "Experience" section on the website. Patients can create their blog within the website and constantly share their treatments and processes. That would be very helpful for others who have the similar disease. 
If you doubt a new medial treatment, you can access to "Researches" categories and look for study/academic articles which is about the disease and treatment. That may reduce patients' worries when they try to approach a new treatment or medicine. It doesn't mean you should trust the articles, but you can still understand what you are trying to do next and what the new approach looks like. 
Since this webpage allows a certain users to edit the page, it is more reliable than the original Wikipedia page. 

I am not sure this can be really called "new media," but this idea will help a lot of patients and their families out so much. I know some of my friends and their families are having struggle with finding a good hospital or doctor for them to treat their diseases. Based on this situation, I came up with this idea. 

Do you come up with any new idea of "new media"???  

Wednesday, April 26, 2017

Wiki So Far

Hello Everyone,

I am going to talk about my college Wiki page.
One of my projects in this class is creating/adding contents on college wiki pages.

I haven't added anything yet, but I would like to improve the "Fashion" page.

First, I will explain the structure of the fashion industry.  There are five levels in the fashion industry, which are Mill level, Apparel Manufacturing level, Distribution level, Retail level, and Consumers level. 

  1. Mill level: Textiles (fabrics, zippers, trims, and buttons) and finding manufacturers.
  2. Apparel Manufacturing level: Marketing, merchandising, and production. There are two types of production, which are to "perform manufacturing within own facilities and employees" or to contact some or all of the manufacturing functions to other firms. 
  3. Distribution level: Multiple global layers of distribution through brokers
  4. Retail level: Selling clothing to the consumer. There are seven formats of garment retailing (I will describe each format and some examples of retailers in Wiki)
    • Catalog Retailers 
    • Department Store Retailers
    • Internet Retailers
    • Mass Retailers
    • Specialty Retailers
    • Ware House/Wholesale clubs
    • Retailer Outlets
  5. Consumers level: Decisions at all levels are based on forecasts of consumer demand. 


Second, in order to let people know the world of fashion industry, I will explain the different categories of styles in fashion. According to a website called Noubikko, there are 8 categories: Haute (high fashion), Elegant, Dramatic (theatrical), Classic, Conservative, Western, Casual, Grunge, and Futuristic.
I will also describe their feature such as example brands, color, lines, texture, and effects. For example, Elegant style prefers to unusual and muted solid colors like gray, black and white. Dramatic style provides consumers some images such as confident, chic, sexy, and catchy. 

Third, I also want to describe the relationship between fashion industry and new media. Since social networking service have been permeated, the strategy of fashion marketing are changing to depend on social media. I will introduce some successful fashion marketing strategies via social media. I also describe some examples of fashion brands which use social media wisely and how they utilize social media to improve their brands.
  1. TOPSHOP: Twitter
  2. Dior J'Adore: YouTube
  3. Nike: Instagram
  4. Banana Republic: Facebook 
  5. Gap: Groupon 
  6. Adidas: Cross Platforms (Twitter, YouTube, Instagram, Tumblr, Facebook, Google+)

This is what I have researched so far.
I hope readers will get more information about fashion through that Wiki page that I edit!




Sources:



Categories of Fashion: 

Structure of Fashion Industry1: 

Structure of Fashion Industry 2: 

10 Best Fashion Social Media Campaigns:

http://keyhole.co/blog/10-best-fashion-social-media-campaigns/




Friday, April 21, 2017

P2P

Hey Everyone,
Today's topic is P2P file sharing, which I think that a lot of people are now familiar with.

I often utilize a file sharing service for group assignment or presentation at college.
For example, Google Drive was very useful to prepare presentation efficiently with my group last semester. One of the group members uploads a file and share it with rest of members on Google Drive. Since each member has a busy schedule, it is difficult to meet up and prepare for the presentation together. Then, the file sharing system makes it possible for us to share information and to create ppt whenever we have time.

Next, what is "P2P" file sharing? (Just in case, P2P stands for "Peer-to-Peer!") One of the most successful programs would be BitTorrent, which Bram Cohen created. A person uploads any file like TV shows or movies as a "torrent," and anyone can download the file from the person's place (torrent). When you miss an episode, you go to Torrent and will find what you want!
BitTorrent makes it much faster for users to upload and download enormous amounts of data. According to an article called "The BitTorrent Effect," more than 20 million people have downloaded the application.

I have heard of Winny, which is a Japanese P2P file sharing program. However, a developer of Winny, Isamu Kaneko, was arrested for suspected conspiracy to commit copyright violation in 2004. These kinds of service is very sensitive to law and developers cannot avoid issues such as pirate and copyright violation from other industries.

I also think that subscription video on demand service such as Netflix and Hulu is a great strategy to let users leave illegal-ish activities. They provides various videos like TV shows, cartoons, and films with reasonable monthly pay. Consumers just need reasonable and satisfactory service, so why not leave for these service?
I used Torrent a couple times, but now I am a fan of Netflix ;)

See you in a next blog!

Sources:
https://www.wired.com/2005/01/bittorrent-2/
https://ja.wikipedia.org/wiki/Winny

Wednesday, April 19, 2017

Advice

Hello Everyone,

Today's topic is that how I can improve Baruch College by suing new media.
I do not really know about Baruch College... but there is one great program that some famous universities have already carried on.

I would recommend that Open Course Ware (OCW) which is "Free" online materials of entire courses by select universities. This system provides students a free digital publication with high quality educational materials. Some universities adopt this service such as MIT, UC Berkeley, Harvard, and so on. This is not only in the U.S but also in Europe, Asia, and Middle East.
I came from Japan and this system is well-known by many big universities, both private and public universities.

The great target would be self-learners to manage their study and work. Unfortunately, if you complete the course, you will not be able to receive a formal credit at the university that you participate. The theme of OCW is not to provide credit for free, but to provide an opportunity to receive college-level education. However, this is still an attractive attitude for many learners.

Baruch College is well-known as a good business school in NYC. Therefore, they may be able to provide some business classes via OCW. Many students and adults who do not have a degree want to get into business school, and this would be one of the great promotion to let more people know about the academic program at Baruch College and let them be more interested in the College.

I am not sure that this is a good advice... but I am definitely interested in OCW program and many people may desire this course at Baruch College!

Source:
https://en.m.wikipedia.org/wiki/OpenCourseWare

  


Privacy


Hi Everyone,

Today, I'm going to talk about the issue of privacy and the relationship between privacy and new media.

As you know, privacy issues are always behind new media. Since a lot of marketers depend on electronic data and computer networks, consumers' privacy is violated. I did a research about this issue for my term paper and I quote some facts from my paper below.

According to Insurance Information Institute, about $16 billion was stolen from 15.4 million U.S. consumers in 2016. Moreover, the Pew Research Center summarizes that about 21 % of Internet users (survey participants) have had an e-mail or social networking service accounts taken over by someone. 11% of them have had an experience when they had their important information stolen such as their Social Security Number, credit card, or bank account information. Privacy invasion is no longer a rare issue! You cannot underestimate this problem...

In recent years, the number of credit card frauds has increased and many retail stores pay attention to this issue.

In order to avoid this case, credit card with a microchip is one of the helpful ways to protect consumers' privacy. According to an article on CNET, Target offers credit card users to use a chip enabled credit card. Target is one of the example that have struggle with customers' credit card frauds. The tiny microprocessor chip makes it more difficult for cyber criminals to access users' data. This system is very effective because credit card fraud has fallen by 72% between 2008 and 2012 in Canada. This is a great number!

I do not care that I purchase something online, but I do have to be careful about my privacy violation. Thieves can do more than I expect, so I have to keep it in mind...
Also, some stores still do not allow users to use credit cards with a chip, so I hope this system will become more popular everywhere in near future. 
  

Sources:

"Identity Theft And Cybercrime." Insurance Information Institute . N.p., 2017. Web. 05 Apr. 2017.

Kerr February 3, 2014 8:51 PM PST @darakerr, Dara . "Target works on security-heavy credit cards, after breach." CNET. N.p., 03 Feb. 2014. Web. 19 Apr. 2017.

Rainie, Lee, Sara Kiesler, Ruogu Kang, and Mary Madden. "Anonymity, Privacy, and Security Online." Pew Research Center: Internet, Science & Tech. N.p., 04 Sept. 2013. Web. 3 Apr. 2017.









Tuesday, March 28, 2017

Creativity and New Media

Hi, Everyone.

Today, I am showing you a virtual world that I made on my phone.
I used an app, LINE PLAY, which is a part of service of LINE.

First, I created my avatar. You can choose a face shape, eye shape, nose, eye color, and hair.
I put a rabbit toy on my head :) And, you can choose a background/scenery and action, and then you take a snap!
LINE PLAY provides you a room. You feel free to edit your room, but you have to buy every item in a proper store.
When you want to buy anything like interior decor, clothes, or pets, you need "Jems," which is substitute for money on LINE PLAY. For example, if I want to buy a set of clothes at the left side on the screen, I have to pay 6000 Jems. On the right top of the screen, it shows a total Jems that I own. 
You can go to the shop and buy any item! Even your face is changeable :)

Once you buy any item, it is going to be saved in your closet. Now, you can change clothes anytime.
So, how can you earn Jems? There are several options: you complete your tasks, play games, or join events. I usually do the first option. See a picture below:
You can see a icon on my avatar's head. It means that she wants to take a bath. A bathtub is located on the right corner in my room. Once you click the bath icon, she can take a bath. After completing the task, you will get 10 Jems. 
This is another task (see a picture below). She wants to sit on a couch to relax :) 
You can also visit other users' rooms and complete tasks. Other tasks would be that you give water to plants, clean a room, touch a pet and so on... 

Moreover, you can post your diary on LINE PLAY. This is what I posted so far. You can upload any pictures and a snap that you take on this app. Other users "Like" your posts and add comments.


I visited many places and this is one of the examples: Times Square. You can see the yellow icon with "high five" on every user's head. If you complete 20 "high five." you will get 300 Jems :)
It totally looks like Times Square :) Super cute!
As I said, you can visit a friends's room too. Even though you follow the user, you can visit his/her room. I go to random room and complete my task there. 
There are lots of sundaes and cute stuff in her room (see below). All these items are also in shop, so you can get them if you want to.  
This room is very girly and like a princess room :) You can also change the ground and wall paper. This user collects all pink items! Very creative and cute.

This is my sweet room :) It is much simpler than other users, but this is my style! (and I do not have enough Jems to buy items...) I bought a bed, couch, TV, closet, bathtub, and fashion stuff s far. I am still beginner, so I will get into the life more :) I want to buy more clothes and change a makeup later on when I earn enough Jems.


Also, you can see a icon that is yellow and green color on the top of the screen. This is called "Magic Box", and you can receive a random gift every three hours. This time, I got a chess king bathtub :) If you want to double-check the item that you receive, you go to mailbox and see it!

This is the basic guideline of LINE PLAY. I am enjoying this app so far and have to be careful not to be addicted to this :)

Thank you for reading such a loooong blog :)

See you in next blog!








Sunday, March 26, 2017

Creativity

Hello, everyone.  Today, I'm going to talk about how new media foster creativity.

I think that every new media need users' voice/opinions to improve their creativity. Because of users' help, new media have rapidly developed in such a short period.

Twitter is an example to explain how to foster their creativity. 
Twitter started their service with the ability to post 140-character messages. The company has been watching how their users use the service and its observation would be a key to improve their service. Twitter came up Lists and Retweets later on. 

One of my favorite service is @ symbol. It hyperlinks the names and allows users to see the subject's profile page. Other hyperlink service is hash tag # which users can click an see all the other post on a topic. These services allows users to connect other people and receive more information. 

An article also introduces a creativity of new media. Lego started a site, Design by ME, where fans can use Lego design software to create their own models. Even though Lego is not a technological company, they still utilizes new media to improve their service and to satisfy their fans. 

New Media must be sensitive to customers' voice and its reviews will give companies a hint to be more creative and to maintain to engage with their customers.  


Source: http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html